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Spearfishers are searchers who know exactly what they are looking for. They go directly to a search entry…

Spearfishers and Netcasters: Or How to Acquire Customers In the Social Age is a post from: B2B Marketing and Lead Generation | Optify

Video is becoming increasingly popular among internet users.  It is more interactive than…

Online Video: Increase Sales and Reach Your Site’s Fullest Potential is a post from: B2B Marketing and Lead Generation | Optify

Video is becoming increasingly popular among internet users.  It is more interactive than…

Online Video: Increase Sales and Reach Your Site’s Fullest Potential is a post from: B2B Marketing and Lead Generation | Optify

Mobile Marketing ROI- An Experiment with QR Codes is a post from: B2B Marketing and Lead Generation | Optify

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Landing Pages and Social Sharing features enable marketers to rapidly create and share hosted, optimized pages to convert visitors into customers without IT

SEATTLE, WA – November 15, 2011 – Optify, the…

Optify Launches Landing Pages and Social Sharing is a post from: B2B Marketing and Lead Generation | Optify

• Financial services: Back-end operations like account statements, low-balance alerts, and lifecycle marketing campaigns
• Technology: Subscription renewal programs, interactive account reminders, and product updates
• Manufacturing: Lead scoring campaigns, on-your-behalf communications, and low inventory reports
• Travel & Hospitality: Reservation confirmations, discount and promotional campaigns, and loyalty programs

Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+.

Few more announcements today: It’s been a busy couple of weeks for me. I’ve just finished teaching the Rotman Executive CRM program last week. And this week I’ve been invited to participate on couple of events at Enterprise 2.0 Santa Clara. First, I will be teaching a workshop on Social Analytics with Rawn Shah from IBM on Nov 14^th (1--4pm). There, I will take a deep dive into Social Network Analysis and how to use it to quantify collaboration. Then on Nov 16th (1:30--2:30pm), I will participate on the Social-Local-Mobile Panel moderated by Maribel Lopez. Finally, I will be giving a webcast on Nov 15th with Paul Greenberg on the Science of Social. It’s FREE, so check it out if you got the time.

Although I have intermittently written about various topics (e.g. Google+, measuring engagement on Facebook) over the past 8 months or so, my focus has been on gamification. I’ve written a total of 15 articles on this topic, so I think it is time to close this chapter. It doesn’t mean I will stop writing about gamification. There is still a lot that I want to share on topic. For example, what’s the precise distinction between intrinsic vs. extrinsic motivation. But I will save those for chapter 2.

For now, I will compile all my gamification posts here for ease of reference. I will also provide some organization and annotation about these articles along the ways. As I did with other chapters of mine (e.g. on Influencers and on Relationships), I’ve created a word cloud from all of my gamification posts so you can visually see all the important concepts covered in this chapter. This time I used Tagxedo instead of Wordle to create this clover shaped word cloud. Hope you like it.

Background: Definitions & Theoretical Foundation

The first two posts cover some of the basic definitions of what gamification is and some of the terminology that often confuses gamification practitioners in the industry.

1. Gamification from a Company of Pro Gamers – What is the difference between gamification, game mechanics, game dynamics, and game theory?
2. What is Gamification, Really? – What is the difference between gamification and serious games that help you solve problems?

The next set of four articles looks at gamification through the lens of a behavioral psychologist. These posts serve as the theoretical foundation for the science of gamification, since they explain why game mechanics/dynamics are able to drive behavior so well and so reliably.

1. The Magic Potion of Game Dynamics – The Fogg’s Behavior Model: the temporal convergence of motivation, ability and trigger is what drives human behavior
2. Gamification 101: The Psychology of Motivation – Several theories on what motivates people: Maslow & Pink, Skinner & Watson, and Czechzenmihalyi
3. Simplicity Counts - Even in Gamification – Give your players more ability by simplifying the behavior: empowering them with the necessary resources to perform the behavior
4. The Final Touch: Trigger and Gamify – The effectiveness of a trigger not only depends on the behavior trajectory, it also depends on the user’s gaming personality. Good triggers not only have to be appropriate for the user, they also have to arrive at the right time

That’s it on the background. The rest of the posts are more application oriented.

Applications: Practical Tips, Strategy, Business & Challenges

By understanding why game mechanics/dynamics are able to drive behavior change, the first thing we get is an evaluative framework for gamification.

1. Real Life Gamification: The Good, the Bad, and the Ugly – Using this evaluative framework, we can assess the effectiveness of any gamification strategy. This post illustrates the application of this framework to three existing gamification ...