Top Twitter Tools, Social Media, Business Networking

Música en Miami

Top Twitter Tools News — Wed, 25 Apr 2012 19:00:00 +0000

Thursday night, Telemundo is bringing you one of the hottest parties of the year: the Latin Billboard Awards, celebrating the best in Latin music. Whether you’re a fan of pop, tropical, Mexican, or rhythm music, be sure to tune in to watch the performances, cheer the winners and (of course) see what everyone’s wearing. From the minute the red carpet is rolled out, you’ll want to follow the whole fiesta on Twitter.

You can already see the action building now at #Billboards2012:

Mexican superstar Paulina Rubio, winner of many Billboard awards herself, can’t wait to take the stage for her live performance during the show:

Emocionada de ser parte de los premios @LatinBillboards este jueves por @telemundo! No te lo puedes perder!! #billboards2012
— Paulina Rubio (@paurubio) April 23, 2012

“Excited to be part of the @latinbillboard awards this Thursday. Don’t miss it!”

Red carpet host Jorge Bernal has been sharing pictures all week, capturing preparations for the big night. Look like he’s just about ready for the show:

Listos? #billboards2012 instagr.am/p/Jx9qqLnjRu/
— Jorge D. Bernal (@JorgeBernal) April 23, 2012

“Ready?”

And @LatinBillboards lets you know what kind of party you’re in for:

Rehearsals for @Akon just wrapped. Get ready to dance. It's gonna be good #Billboards2012
— Premios Billboard (@LatinBillboards) April 24, 2012

As soon as the limos pull up, the @LatinBillboards team will be providing you with exclusive behind-the-scenes Tweets. They’ll share pictures as the stars arrive — before you can even see them on TV — for those of you who can’t wait to see what everyone’s wearing. As they make their way down the red carpet, some of the biggest names in Latin music will be tweeting their night.

Over at @Telemundo, find out who’s performing next, so you won’t miss your favorite artists. The lineup includes Paulina Rubio (@paurubio), Pitbull (@pitbull), Prince Royce (@PlanetRoyce), and the highly-anticipated Brazilian sensation Michel Tel (@MichelTelo). And @LatinBillboards will capture some of the most emotional moments of the night, with exclusive Tweets and pictures from backstage, catching presenters and performers right before they face the crowd — and winners right after they walk off the stage.

And of course, share your own thoughts as the night unfolds -- remember to include #Billboards2012 and you may even seen your own Tweet on air.

¡Lluvia de estrellas estilo latino! Related posts:

Oscar Night on Twitter The 84th Academy Awards show is almost here and there are so many reasons to tune in, from red carpet fashion to the winners’ acceptance speeches. No matter which part of the gala you’re most interested in, there are lots of ways to have more fun with it through Twitter.Fun times w/Kermit & Miss Piggy! Excited 2 see them present...
Discover: Music Now that you can preview songs from iTunes within Twitter.com, discovering and sharing music is even more fun on Twitter. With that news, it seems apropos to highlight some of the best accounts and sources to follow, so awesome recommendations are delivered right to your timeline when you need them.Digital retailers like @Amazonmp3 tweet daily deals on digital downloads, giving...
Hooray for Hollywood: The Oscars on Twitter Last night’s Academy Awards ceremony was packed with unexpected moments both onstage and off. While Tinseltown enjoyed the evening from the Hollywood and Highland Center, Twitter gave the rest of us an all-access pass to join the fun from anywhere in the world.From emotional wins to a notorious red carpet moment, the stars gave us something to talk about. Here...
#OnlyOnTwitter: Photos across space and time One of the best things about Twitter is sharing pictures in real-time. Pictures from behind the scenes, pictures from abroad, pictures from the past. This week we have a number of Twitter moments of people sharing experiences and sharing photos in a way that could happen #OnlyOnTwitter. We have DC residents pointing the cameraphones at the sky to snap pictures...
Sunday night TV on Twitter By now it’s clear that Twitter serves as the roar of the crowd during live events like the Super Bowl and award shows. Twitter is also a great place to watch your favorite comedies and dramas arm-in-arm with the rest of the world--and even the show’s stars themselves. Sunday night has long been a great time to make a date...

Closed-Loop Email Marketing Debuts with New Features

Top Twitter Tools News — Wed, 25 Apr 2012 17:21:02 +0000

In our latest announcement, we noted the limited release of Email Manager for early adopters. We’re excited to announce that starting today Email Manager is available for all customers, giving…

Closed-Loop Email Marketing Debuts with New Features is a post from: B2B Marketing and Lead Generation | Optify

Five Ways to Grow Your Agency with Inbound Marketing The way B2B prospects research and buy products has changed dramatically over recent years. Prospects are now firmly in the driving seat with instant access to a vast array of…Five Ways to Grow Your Agency with Inbound Marketing is a post from: B2B Marketing and Lead Generation | Optify ...
Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software Optify gives agencies a professional-grade SEO and social marketing solution to provide more services for their clients SEATTLE, WA – April 17, 2012 – Optify, a leading provider of inbound marketing software for…Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software is a post from: B2B Marketing and Lead Generation | Optify ...
Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct…Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business is a post from: B2B Marketing and Lead Generation | Optify ...
Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More! In our blogosphere recap we examine four blog posts from last week that discussed how to be successful in B2B content marketing and social media, LinkedIn introduces new marketing tools,…Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More! is a post from: B2B Marketing and Lead Generation | Optify ...
Weekly Marketing Blogosphere Recap: Marketing Technology, SEO vs. PPC, Social Media Marketing In our blogosphere recap we examine four blog posts from last week that discussed marketers adopting marketing technology, SEO’s popularity over PPC, successes of Social Media Marketing, and the conversion rates…Weekly Marketing Blogosphere Recap: Marketing Technology, SEO vs. PPC, Social Media Marketing is a post from: B2B Marketing and Lead Generation | Optify ...

Tickle the Senses with Webinars, Photos and Video

Top Twitter Tools News — Wed, 25 Apr 2012 17:06:42 +0000

Over the last few weeks, we’ve shared one social media-rich idea each day you can use to strengthen relationships with your customers. Today is day 27 of 30 in our Related posts:

A Different Look at Community Management Community management isn’t what it used to be. Once upon a time, managing a community meant hanging out in an online location – be it a forum or a chat room – and moderating chat. Approving comments. Handling some support issues. Dealing with trolls, helping people with questions. That kind of thing. But community management, [...]...
Building a Bench: When The Rockstar Leaves If you’re getting your feet wet with social media, you’ve probably considered or hired a social media manager, community manager, or other person on your team that can lead the charge and help become the voice and face for your brand. Maybe you have several. You’ll spend a great deal of time empowering them to [...]...
Customer Service is the New Marketing If actions speak louder than words, then it’s no surprise that customer service is playing a larger and larger role in peoples’ buying decisions. Today’s marketplace is packed with redundant products and services, so we turn to big-picture differentiators, like brand reputation and buying experience, to help us make purchasing decisions. This is also part [...]...
Radian6 Community Series: Listening, Engagement, And Intent As a community team, we have a rather methodical approach to how we connect with and engage with our customers online. We refer to all of these conversations as “answering the social phone”, and we approach our engagement with that in mind. There are several pieces to that, including how we organize our process and [...]...
Fantastic Friday (Social Media) Reading One of the major tenets of social media engagement is showing the folks in and around your network some love for the great things they create and share. Heck, that’s really an important foundation of any healthy relationship. It’s a bit like the Golden Rule, and while it sometimes seems like we can never do [...]...

Your influence, to go!

Top Twitter Tools News — Wed, 25 Apr 2012 16:59:59 +0000

Tweet In February, Klout acquired my startup, Blockboard. The idea was that by joining forces we could quickly bring Klout to mobile phones and expand our understanding of influence in the real world. Since then we’ve been hard at work with our new colleagues and today I’m pleased to announce Klout’s first iPhone app! You can [...] Related posts:

Is Justin Bieber really more influential than Barack Obama? A lot has been made recently about Klout proclaiming that Justin Bieber is more influential than Barack Obama. For the hope of western civilization this can’t possibly be true, right? The answer is yes and no. Obviously Justin Bieber can’t repeal “don’t ask don’t tell”, change the American health care system or order drone [...]...
TIME 100 and the Democratization of Influence Tweet Everyone has influence, and influence is the ability to drive action. You’ve heard Klout say this time and time again. The 2012 TIME 100 Most Influential People in the World have been named, and this year the list speaks volumes to the shift of the web from pages to people, and the profound effect this [...]...
Is Social Media Influence Gender-biased? Today, Brian Solis has a great post on gender and influence on Twitter, using Klout data. We looked at a random sample of 50,000 Twitter users and compared this to the top 50,000 most influential Twitter users, looking at Klout Score (influence) and gender. The results are fascinating. We’ve long known that women have a strong presence [...]...
Klout Perks: Turning on the Power of Influence The most amazing part of social media to me is that I can instantly share my opinion about any experience with the people who trust me the most. One of the original use cases I imagined back when I started Klout was that if restaurants could understand how influential I was they might offer [...]...
Klout Scores Now Update Daily We are pleased to announce that Klout Scores are now automatically processed every day. With over 950 application partners integrating Klout and some of the biggest brands doing Klout influencer campaigns, we are building the standard in measuring influence across the social web. Along with daily score processing, we have improved the Klout scoring algorithm. We [...]...

CISPA Heads to Congress, Social Media Begins to Notice

Top Twitter Tools News — Wed, 25 Apr 2012 15:10:59 +0000

U.S. lawmakers are expected to vote on The Cyber Intelligence Sharing and Protection Act (CISPA) this week and social media has seen a rise in conversation surrounding the proposed law Related posts:

Earth Day: A Look at the Social Media Conversation Earth Day, the annual worldwide environmental awareness event organized by The Earth Day Network, was upon us again this past Sunday. Just as the online world took notice of Earth ...
3 Pressing Questions for Brands on Social Media Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had ...
Social Media SEO: Attracting Eyeballs and Directing Traffic As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next ...
Social Media Contest for NHL 13′s Cover Athlete Passes 10 Million Votes While hockey fans everywhere are hoping to see their favorite team bring home the Stanley Cup this year, gamers who are playing their own versions of the playoffs are hoping ...
Social Media and the Future of Consumerism Monday was the first full day of sessions at the SOCAP International 2012 Symposium here in Baltimore, Maryland. The event kicked off with an inspiring keynote from Douglas Stephens, the ...

8 Tips to Deal with a Social Media Crisis

Top Twitter Tools News — Wed, 25 Apr 2012 12:19:24 +0000

Have you ever had one of those days where it feels like the universe is conspiring to make you or your brand look like the hell-bent villain in a poorly-edited Related posts:

A Few Tips For Generating and Nurturing Leads With Social Media Monitoring One of the key benefits of monitoring the social media activity surrounding your brand, competitors, and industry is that, when done right, you can identify potential customers and foster relationships with them to turn them into actual, long-term customers. If the process of lead generation and nurturing through social media monitoring seems a bit iffy [...]...
Social Media SEO: Attracting Eyeballs and Directing Traffic As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next ...
Who Cares? How to Create Helpful Social Media Content For Your Community Over the next few weeks, we’ll share one social media-rich idea each day you can implement to strengthen relationships with your customers. For an overview of all 30 days, download ...
Good Grooming For Social Media Success Many of your colleagues and employees may be active within the social media space but are you ready to unleash them on your audience? What can you do to ensure that the voice representing your company is impeccably groomed, and one you can have confidence in? Welcoming new employees Whether you are welcoming employees to [...]...
Four Areas of Social Media Analytics in PR We finally have it. A way for public relations professionals to not only prove qualitative metrics, but quantitative metrics as well. We chatted last week about basic reporting templates, which goes hand in hand with what you need to measure and best practices. Social media has opened up a door for those in the PR [...]...

#NexusCafe Twitter Chat Preview: List Growth Best Practices

Top Twitter Tools News — Tue, 24 Apr 2012 21:11:00 +0000

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card! Our guest for the #NexusCafe chat this week is Rob Massa, Vice President of Sales & Partnerships at Opt Intelligence, the leading global, opt-in advertising marketplace and network built on its own proprietary Clear-Request™ technology. Rob manages the company's growing direct sales teams and is responsible for all revenue in the direct sales division. Rob also initiates, evaluates, and structures significant new business opportunities, including strategic alliances and partnerships. We're excited to have him on the #NexusCafe chat! Here's the list of questions that we'll discuss: Q1 Do you currently grow your lists using any other mechanisms than your own site? Q2 What are your biggest fears about list growth? Q3 What are the unexpected challenges with increasing list growth? Q4 What is the value to adding new subscribers to your list? Q5 What are the secrets to being successful with list growth? Q6 What mechanisms are there to get targeted quality list growth? Q7 How do incentives to subscribe affect the ROI of a new subscriber? Q8 What are the benefits from using a 3rd party source to help grow your list?

We're looking forward to talking with you!

#NexusCafe Twitter Chat Preview: Loyalty and Rewards Programs Go Social! The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the...
#NexusCafe Twitter Chat Preview: Integrations and Applications with ExactTarget The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your...
#NexusCafe Twitter Chat Preview: Brand Presence on Pinterest The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and...
#NexusCafe Twitter Chat Preview: Maximizing the Impact of Your Facebook Brand Timeline The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your...
#NexusCafe Twitter Chat Preview: Meeting the Demands of a Hyper-Connected Consumer The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet...

What is marketing automation and why is it important?

Top Twitter Tools News — Tue, 24 Apr 2012 20:11:56 +0000

Marketing automation is term that is gaining momentum whether you are a B2B or a B2C marketer. But what does it mean and what impact will have on your email and cross-channel marketing efforts?

Marketing Automation is using a technology platform that enables you to build content assets such as landing pages, emails, Facebook tabs, web events, etc. and deliver them to a prospect and/or customer at a time when it is most relevant to them in their buying cycle. This "right time" is based on knowing your potential customer by capturing demographic information, capturing their interactions with your brand through website visits, social interactions as well as more traditional touch points with your sales team. Essentially you begin to have a conversation with a prospect through automation regardless of the marketing channels they prefer, providing the information and action items in front of them at a time when they are most likely to engage. Extending this further you can begin to apply value to this relationship and pre-determine when to qualify this as a marketing lead and deliver to your sales team using an automated process. Marketing Automation allows your marketing team to stay small but deliver results that never before were possible by allowing your team to focus on content and strategy, not completing repetitive tasks. You can learn more about extending your ExactTarget solution though the Automation Studio, a powerful application built on ExactTarget's Interactive Marketing Hub cross-channel platform. With Automation Studio's simple drag-and-drop interface, you create, edit, and execute automated campaigns with just a few clicks - then monitor all your automations at-a-glance with user-friendly dashboard tools. In short, Automation Studio helps you do more with your interactive marketing program - without adding to your workload.

#NexusCafe Twitter Chat Recap: Leveraging Marketing Automation for Engagement Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the Nexus Café. Our guest for a recent #NexusCafe chat was Brian Shelton, eCommerce & Special Projects Manager at Gilchrist & Soames....
#NexusCafe Twitter Chat Preview: Integrations and Applications with ExactTarget The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your...
New Concepts in Facebook Marketing What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful! Glossary Actions and Action...
Entrepreneurship, Interactive Marketing and the JOBS Act What an experience yesterday - I was so honored to join President Obama and many business and government leaders in the Rose Garden of the White House for the signing of the JOBS (Jumpstart our Business Startups) Act. This important legislation, which passed on the day we became a public company, paves the way for entrepreneurs to gain access...
#NexusCafe Twitter Chat Recap: Taking Control of Your PPC Strategy in 2012 Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the Nexus Café. Our guest for a recent #NexusCafe chat was Jeremy Mayes, account executive at PPC Associates. Jeremy has over 15...

#NexusCafe Twitter Chat Preview: Loyalty and Rewards Programs Go Social!

Top Twitter Tools News — Tue, 24 Apr 2012 20:06:55 +0000

Our guest for the #NexusCafe chat this week is Steven Plous, CEO at Direct Message Lab, a social loyalty and rewards management comany. Their products help companies increase revenues by increasing relevance through loyalty programs. We're excited to have him on the #NexusCafe chat! Here's the list of questions that we'll discuss:

Q1: Let’s start by defining this topic. What does a social loyalty and rewards program look like? #nexuscafe
Q2: What benefit does implementing a social loy/rew program provide to the consumer? What’s in it for them? #nexuscafe
Q3: What type of consumers would engage with this campaign? #nexuscafe
Q4: Why should a company implement this program? What are the benefits? #nexuscafe
Q5: How would a social loyalty program fit in with a traditional loyalty program? #nexuscafe
Q6: How could a company get started in implementing a social loy/rew program? #nexuscafe
Q7: What results can a company see from implementing such programs? What companies are doing it right? #nexuscafe

Hope to see you there!

#NexusCafe Twitter Chat Preview: Integrations and Applications with ExactTarget The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your...
#NexusCafe Twitter Chat Preview: Brand Presence on Pinterest The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and...
#NexusCafe Twitter Chat Preview: Maximizing the Impact of Your Facebook Brand Timeline The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your...
#NexusCafe Twitter Chat Preview: List Growth Best Practices The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add...
#NexusCafe Twitter Chat Preview: Meeting the Demands of a Hyper-Connected Consumer The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet...

Social Media and the Future of Consumerism

Top Twitter Tools News — Tue, 24 Apr 2012 17:00:31 +0000

Monday was the first full day of sessions at the SOCAP International 2012 Symposium here in Baltimore, Maryland. The event kicked off with an inspiring keynote from Douglas Stephens, the Related posts:

Four Areas of Social Media Analytics in PR We finally have it. A way for public relations professionals to not only prove qualitative metrics, but quantitative metrics as well. We chatted last week about basic reporting templates, which goes hand in hand with what you need to measure and best practices. Social media has opened up a door for those in the PR [...]...
Executing Social Media – Vancouver/Calgary: June 15th-18th, 2010 Vancouver, BC – June 16th, 2010 Calgary, AB – June 17th, 2010 We’re thrilled to be a part of the next two Executing Social Media events happening next week in Vancouver and Calgary. Along with many other great presentations, you can catch Rob Begg, Director of Marketing here at Radian6 as he presents: “When Community Floats [...]...
3 Pressing Questions for Brands on Social Media Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had ...
Who Cares? How to Create Helpful Social Media Content For Your Community Over the next few weeks, we’ll share one social media-rich idea each day you can implement to strengthen relationships with your customers. For an overview of all 30 days, download ...
Social Media and The Power of the Hut Hub Their goal: No conversation left behind. Their mission: engage with the social web during the 2011 Super Bowl. Yes, Pizza Hut had big plans during the big game day. To make it happen, they devised a strategy as thorough as their pizza, pasta and wings recipes. The company knew that some consumers felt Pizza Hut [...]...

Who Cares? How to Create Helpful Social Media Content For Your Community

Top Twitter Tools News — Tue, 24 Apr 2012 15:10:37 +0000

Over the next few weeks, we’ll share one social media-rich idea each day you can implement to strengthen relationships with your customers. For an overview of all 30 days, download Related posts:

Social Media SEO: Attracting Eyeballs and Directing Traffic As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next ...
3 Pressing Questions for Brands on Social Media Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had ...
Social Media Listening, Measurement, and Engagement Primer ...
June on the Radian6 Blog: Social Media Reporting 101 We don’t usually use the “101” term around here, but when it comes to analytics reporting, and more specifically the reporting of social media analytics, it seems appropriate for how we’re handling our blogging endeavors this month. You see, we’re getting down to the very basics of reporting in June, providing tips, tricks, and advice [...]...
Getting the Competitive Edge with Social Media ...

3 Pressing Questions for Brands on Social Media

Top Twitter Tools News — Tue, 24 Apr 2012 13:12:48 +0000

Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had Related posts:

Social Media SEO: Attracting Eyeballs and Directing Traffic As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next ...
5 Questions You Need to Ask Yourself When Creating a Social Media Report Template Social media is not a band-aid approach for the brands you work with and for. Strategy, tactics, objectives, and reporting are specific to the client and their particular needs, and which outcomes are most relevant to goals presented. However, you can base your reporting off of five simple questions and cultivate to specific cases. In [...]...
Earth Day: A Look at the Social Media Conversation Earth Day, the annual worldwide environmental awareness event organized by The Earth Day Network, was upon us again this past Sunday. Just as the online world took notice of Earth ...
Social Media Contest for NHL 13′s Cover Athlete Passes 10 Million Votes While hockey fans everywhere are hoping to see their favorite team bring home the Stanley Cup this year, gamers who are playing their own versions of the playoffs are hoping ...
CISPA Heads to Congress, Social Media Begins to Notice U.S. lawmakers are expected to vote on The Cyber Intelligence Sharing and Protection Act (CISPA) this week and social media has seen a rise in conversation surrounding the proposed law ...

Merge Confusion: What to do when traditional promotion and digital marketing don’t mix

Top Twitter Tools News — Tue, 24 Apr 2012 12:15:27 +0000

A few weeks ago, I was ordering coffee from a local cafe when the barista’s company t-shirt caught my eye. Or, to be more specific, the right sleeve of the barista’s company t-shirt caught my eye. Because there was a … Continue reading → Related posts:

Get Crowded – Using social media to crowdsource your marketing It was bound to happen. I mean, all the conditions were right. The economy fell like a sack of flour, forcing everyone to start doing a lot more with a lot less. We were suddenly faced with a large and … Continue reading →...
Picture Perfect — The importance of images in social media marketing If Facebook’s $1 billion purchase of Instagram proves anything, it’s that photo sharing is big social media business. (It also proves that Facebook has a whole lot of cash. But that’s another topic altogether.) The importance of images in social … Continue reading →...
Staying Social at the Holidays — 4 ways Gremln can help keep your marketing message strong over the holiday break We’re nearing the end of December, which means that many offices are about to hit Ghost Town status for a week or two. Between holiday time off and the last-minute usage of leftover vacation days that won’t carry over into … Continue reading →...
The Missing Link — Can LinkedIn be a viable social media marketing tool? LinkedIn. It’s the king of digital business-to-business connections. Unlike other popular social networks, like Facebook and Twitter, LinkedIn is more about networking than socializing. It tends to be seen as a networking tool for the businessman rather than the everyman. … Continue reading →...
There is Value in Fun: An observation from SXSW There’s a lot to love about South by Southwest, the 10-day music, film, and interactive conference and festival held every year in Austin, TX. The live music, the keynote speakers, the panel discussions, the post-conference parties, and the sheer energy … Continue reading →...

Searching and Filtering Big Data: The 2 Sides of the “Relevance” Coin

Top Twitter Tools News — Tue, 24 Apr 2012 04:36:38 +0000

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.

Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+.

Alright, a little announcement before we begin today. First I apologize that I haven’t been keeping my up with my blogging as much as I like to. I’ve been totally swamped with our analytics architecture project. Not to mention the external engagements that I already have scheduled and committed out to June. Speaking of that, I will be giving a closing keynote today at the Social Media Strategy Summit (SMSS) in Las Vegas. So if you happen to be at The Mirage, please drop by and say hello!

A couple weeks ago, Lithium launched “The Science of Social,” a compilation of most of my research work at Lithium. It is re-written for a business audience. As such, it is not designed to go as deep as my blog here (maybe that is the next book, if I ever get the chance to write it!).

Quite a few people have been asking on Twitter how they can get the book. So I thought I’ll briefly answer it here. Since this book is intended to be an easy to read business book, we decided that the main distribution format would be an e-book.

The Kindle version is available for $4.99 on Amazon
The iBook version WILL BE available from the Apple store soon (it is pending approval from Apple as we speak)
However, hard copies of the book (both soft and hard cover) are available from Blurb

NOTE: Any proceeds collected from the sale of these books will be donated to charity, so I’ll keep you up to date on that in the future.

Now, let’s get back to big data. Last time we talked about one of the most important function of analytics – to help us make better decisions.

In order to achieve that, analytics face the challenge of reducing hundreds of terabytes of data down to a few bits, which we can decide and act on. Today, we will describe two of the most commonly used data reduction techniques. These are not new, and you probably are familiar with them already, but I like to briefly mention them for the purpose of completion before we move on to the more advanced techniques later in this mini-series.

If You Know What Data You Need – Search

If you know the data you need to help you make a decision, then the simplest data reduction technique is a search. This turns the data reduction problem into an information retrieval (IR) problem, which we know how to solve very effectively. At the very least, we can leverage open source IR library (i.e. Lucene) or ask Google for help.

Search is arguably the most efficient way for data reduction, but the caveat is that we must know what data we are looking for a priori. Due to its efficiency, search engines can be applied at the web scale to find and retrieve the data we need. This is why Google, Microsoft, Yahoo!, etc. are able to make a business out of their search technology.

What Happens When You Don’t Know the Data You Need?

However, as with many things in life, we often don’t know the data that will best help us with the decision in front of us. In these situations, we often resort to filtering: The process of selectively eliminating the data that are not relevant to our decision. Although the implementation of search and filter technology are quite different, they essentially solve the same problem. At the abstract level, they narrow the data down to a much smaller set that is relevant to our decision. With search, we do it by finding and retrieving the relevant data directly; whereas in ...

Social Media SEO: Attracting Eyeballs and Directing Traffic

Top Twitter Tools News — Mon, 23 Apr 2012 17:04:07 +0000

As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next Related posts:

Who Cares? How to Create Helpful Social Media Content For Your Community Over the next few weeks, we’ll share one social media-rich idea each day you can implement to strengthen relationships with your customers. For an overview of all 30 days, download ...
3 Pressing Questions for Brands on Social Media Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had ...
June on the Radian6 Blog: Social Media Reporting 101 We don’t usually use the “101” term around here, but when it comes to analytics reporting, and more specifically the reporting of social media analytics, it seems appropriate for how we’re handling our blogging endeavors this month. You see, we’re getting down to the very basics of reporting in June, providing tips, tricks, and advice [...]...
Social Media Listening, Measurement, and Engagement Primer ...
8 Tips to Deal with a Social Media Crisis Have you ever had one of those days where it feels like the universe is conspiring to make you or your brand look like the hell-bent villain in a poorly-edited ...

Earth Day: A Look at the Social Media Conversation

Top Twitter Tools News — Mon, 23 Apr 2012 15:06:04 +0000

Earth Day, the annual worldwide environmental awareness event organized by The Earth Day Network, was upon us again this past Sunday. Just as the online world took notice of Earth Related posts:

CISPA Heads to Congress, Social Media Begins to Notice U.S. lawmakers are expected to vote on The Cyber Intelligence Sharing and Protection Act (CISPA) this week and social media has seen a rise in conversation surrounding the proposed law ...
Social Media Contest for NHL 13′s Cover Athlete Passes 10 Million Votes While hockey fans everywhere are hoping to see their favorite team bring home the Stanley Cup this year, gamers who are playing their own versions of the playoffs are hoping ...
3 Pressing Questions for Brands on Social Media Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had ...
Social Media SEO: Attracting Eyeballs and Directing Traffic As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next ...
A Quick Look at Social Media Week 2011 In just two years, Social Media Week has grown into a worldwide endeavor in which some of the most well known companies, including Time Inc., JWT and Google, host individual events around the globe to share and discuss the newest trends and developments in social media. We were lucky enough to be able to participate [...]...

Redirect survey and quiz participants to the URL of your choice

Top Twitter Tools News — Mon, 23 Apr 2012 14:14:02 +0000

With Polldaddy.com, when someone completes your survey, you have two choices: you can show your participants a custom thank you message, or you can redirect your participants to the URL of your choice. Today, we’ll cover how to redirect participants… More → Related posts:

Use Language Packs to Customize Survey, Quiz, and Poll Text It’s very easy to change the default English text in your poll, survey, or quiz to any language you like. In this brief tutorial, we’ll walk through how to create a language pack to customize your survey text. The process… More →...
Sharing your survey and quiz reports In today’s post, we’ll cover how to set up a survey “share.” With a survey share, you can allow access to full or partial survey results as you see fit. There is no limit to the number of people with… More →...
New! Randomize your survey and quiz questions We’re pleased to announce a new feature for surveys and quizzes: now, with the click of a checkbox, you can randomize the questions on any page of a survey or quiz. This feature is particularly useful for scientific research, and… More →...
New! Back button added to surveys and quizzes We’re pleased to announce an important enhancement to surveys and quizzes: the back button! Now, survey and quiz participants can click on the back button to move backward through their survey or quiz, without having to use their web browser’s… More →...
Data Filters Make it Easy to Analyze your Survey Data Survey filters create a subset of results based on conditions that you specify. This makes it easy to segment results by how participants answered a particular question. For example, if you have a customer satisfaction survey, with a question that… More →...

London Marathon Goes the Distance Online

Top Twitter Tools News — Mon, 23 Apr 2012 12:38:23 +0000

Yesterday was an important day: it was Earth Day and at least 11 cities around the globe seemingly celebrated this by organizing Marathon races! More than 37,500 fun runners, amateur Related posts:

Online Conversation and the Value of the (Not So?) Mundane “Mundane” is such a strong word, isn’t it? We hold it in a bit of contempt at first thought, despite the fact that our day-to-day lives are really pretty mundane. Much of what we do to keep our health and sanity is considered mundane, but these “bland” moments flow through our days in a steady [...]...
Earth Day: A Look at the Social Media Conversation Earth Day, the annual worldwide environmental awareness event organized by The Earth Day Network, was upon us again this past Sunday. Just as the online world took notice of Earth ...
CISPA Heads to Congress, Social Media Begins to Notice U.S. lawmakers are expected to vote on The Cyber Intelligence Sharing and Protection Act (CISPA) this week and social media has seen a rise in conversation surrounding the proposed law ...
Is Online Privacy…Dead? “Publication is a self-invasion of privacy.” -Marshall McLuhan As if foreshadowing the birth of social media and the hue and cry around online privacy and security issues, Marshall McLuhan summed it up in one succinct sentence: Publication is a self-invasion of privacy. And in a day and age when everyone and their mother (literally) is [...]...
February Endeavors: Diving Into Online Privacy Our newest contributor to the Radian6 blog, Lindsay Bell, has an extensive background in television production and is a master storyteller and content creator. We’ve brought her into the fray to add some new perspective to the social media discussion! For the rest of this month Radian6 is going to take an in-depth look at [...]...

Weekly Marketing Blogosphere Recap: Creating a Lead Generation Program, Social Media and the Buying Cycle, and More!

Top Twitter Tools News — Mon, 23 Apr 2012 10:38:34 +0000

In our blogosphere recap we examine four blog posts from last week that discussed how to create an effective lead generation program, ways social media can accelerate the buying cycle…

Weekly Marketing Blogosphere Recap: Creating a Lead Generation Program, Social Media and the Buying Cycle, and More! is a post from: B2B Marketing and Lead Generation | Optify

Weekly Marketing Blogosphere Recap: Marketing Technology, SEO vs. PPC, Social Media Marketing In our blogosphere recap we examine four blog posts from last week that discussed marketers adopting marketing technology, SEO’s popularity over PPC, successes of Social Media Marketing, and the conversion rates…Weekly Marketing Blogosphere Recap: Marketing Technology, SEO vs. PPC, Social Media Marketing is a post from: B2B Marketing and Lead Generation | Optify ...
Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More! In our blogosphere recap we examine four blog posts from last week that discussed how to be successful in B2B content marketing and social media, LinkedIn introduces new marketing tools,…Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More! is a post from: B2B Marketing and Lead Generation | Optify ...
Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software Optify gives agencies a professional-grade SEO and social marketing solution to provide more services for their clients SEATTLE, WA – April 17, 2012 – Optify, a leading provider of inbound marketing software for…Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software is a post from: B2B Marketing and Lead Generation | Optify ...
Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct…Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business is a post from: B2B Marketing and Lead Generation | Optify ...
B2B Social Media Marketing: It Needs to be More Than Just a Sales Tool Everyone knows that the objective of an effective marketing campaign is to improve sales. However, the route a marketing campaign takes to arrive at this ultimate destination doesn't always follow a straight line.B2B Social Media Marketing: It Needs to be More Than Just a Sales Tool is a post from: B2B Marketing and Lead Generation | Optify ...

Klout For Good: Celebrate Earth Month with World Wildlife Fund!

Top Twitter Tools News — Fri, 20 Apr 2012 21:04:55 +0000

Tweet Klout believes everyone has influence, and influence comes with responsibility. Klout for Good aims to help you leverage your influence to help make the world more a better place for everyone. With April comes spring, which often brings rejoicing from winter-weary people. But April is also the biggest month where organizations around the world rally to [...] Related posts:

Influencers Will Inherit the Earth. Quick, Market, Them!: SXSW Panel The social web has created a new generation of superstars. They aren’t film stars, they aren’t always polished and beautiful, and you won’t find them in US Weekly. Instead, they rise to the top because of the content they produce. There are as many different paths to the top as there are people. You might [...]...
Happy April Fool’s Day! Connect MySpace to Klout Tweet This April Fool’s Day we decided to integrate one very influential social network to Klout. Over the past weekend, Klout users could “connect” MySpace to Klout and trigger the transformation of their Klout Score into beautiful masterpieces. If you don’t remember, MySpace was notorious for its customizable profile designs. Our creative team whipped up some [...]...
Klout for Good: Donate your birthday to charity: water! Tweet Everyone has influence, and we believe influence comes with responsibility—the responsibility to help other people. We’re excited to launch a new Klout for Good site where you can connect with causes and non-profit organizations. We invite you to use Klout for Good as your springboard for driving positive social change. We’re kicking off the new [...]...
A Beginner’s Guide to Klout So what is Klout and why does it matter? Klout measures influence across the social web. We assign a Klout Score from 1 to 100 based on your ability to drive action. We also find your most influential topics, your influencers, who you influence, as well as other stats surrounding your influence. Think of it [...]...
What Winning the World Series will do to your Klout Score Like the rest of San Francisco, we are caught up in Giants fervor. So of course, this led us to ask “What does winning the World Series do to your Klout Score?” We took a look at @SFGiants and the answer is, it helps it. Quite a lot. BEFORE: AFTER: So, now I know what [...]...

Social Media Contest for NHL 13′s Cover Athlete Passes 10 Million Votes

Top Twitter Tools News — Fri, 20 Apr 2012 18:10:02 +0000

While hockey fans everywhere are hoping to see their favorite team bring home the Stanley Cup this year, gamers who are playing their own versions of the playoffs are hoping Related posts:

CISPA Heads to Congress, Social Media Begins to Notice U.S. lawmakers are expected to vote on The Cyber Intelligence Sharing and Protection Act (CISPA) this week and social media has seen a rise in conversation surrounding the proposed law ...
Earth Day: A Look at the Social Media Conversation Earth Day, the annual worldwide environmental awareness event organized by The Earth Day Network, was upon us again this past Sunday. Just as the online world took notice of Earth ...
3 Pressing Questions for Brands on Social Media Of the many travel-themed tweetchats and social conversations happening on Travel Tuesdays, #cruisechat is a fun one I don’t get to peek in on often enough. Last week, I had ...
Social Media SEO: Attracting Eyeballs and Directing Traffic As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next ...
8 Tips to Deal with a Social Media Crisis Have you ever had one of those days where it feels like the universe is conspiring to make you or your brand look like the hell-bent villain in a poorly-edited ...

#OnlyOnTwitter: Photos across space and time

Top Twitter Tools News — Fri, 20 Apr 2012 17:37:00 +0000

One of the best things about Twitter is sharing pictures in real-time. Pictures from behind the scenes, pictures from abroad, pictures from the past. This week we have a number of Twitter moments of people sharing experiences and sharing photos in a way that could happen #OnlyOnTwitter. We have DC residents pointing the cameraphones at the sky to snap pictures of a space shuttle’s last flight. We have José Andrés finding Anthony Bourdain’s favorite restaurant in Singapore and posing with the chef. And we have a Twitter account dedicated entirely to plumbing the depths of the Sports Illustrated photo archives.

All of that and more, happening every day #OnlyOnTwitter.

#spottheshuttle takes over DC
Washington, D.C. residents left their offices in droves this Tuesday to watch the space shuttle Discovery, piggy-backed on a Boeing 747, circled the city three times before landing at Dulles Airport. Thanks to Twitter, even the folks who couldn't leave their desks were able to see the shuttle from just about every angle in the city.

Giddy from proximity to space flight AND the Capitol. #spottheshuttle twitter.com/Shakespearean/…
— Rebecca Shakespeare (@Shakespearean) April 17, 2012

From the vaults of Sports Illustrated
Andy Gray at Sports Illustrated may have the coolest job in the sports world: he gets to dig through the archives of the magazine's photos and share them on Twitter! His is a great feed to follow for any sports fan and a great example of how a publication can creatively use its archives on Twitter.

George Brett and Mike Schmidt enjoy a cocktail on the third base line during a 1981 SI photo shoot: twitter.com/si_vault/statu…
— Andy Gray (@si_vault) April 17, 2012

José Andrés goes to Singapore
Chef José Andrés took a trip to Singapore and received some travel recommendations from everybody’s favorite culinary tourist Anthony Bourdain.

@chefjoseandres Sin Huat Eating House in Geylang . The crab bee hoon.
— Anthony Bourdain (@NoReservations) April 15, 2012

NASCAR goes to the White House
The President invited 12 of the top Sprint Cup drivers to the White House. They put on their suits and ties and then shared pictures of the whole event.

The Busch's at the White House. @Samantha_Busch @KyleBusch @Patricia_AFF twitter.com/KurtBusch/stat…
— Kurt Busch (@KurtBusch) April 17, 2012

Three Stooges answer dozens of questions
In anticipation of opening weekend for #TheThreeStooges @theseanhayes, @DiamantopoulosC and @WillSasso answered questions for fans who want to know Moe.

@playerDnikko #askthestooges Hours and hours of studying the original shorts. For years and years!
— Chris Diamantopoulos (@DiamantopoulosC) April 13, 2012

The lonesome cry of the Canadian penny
When the Canadian government decided to eliminate the Canadian penny, Steve St. Pierre began a Twitter account to tell the other side of the story— from the penny’s perspective. What began as a joke became a movement to donate pennies to charities.

I will live forever in your old purses and seasonal coats.
— Canadian Penny (@CDN_Penny) March 30, 2012

Jim Gaffigan hosts a comedic Q&A
Comedian Jim Gaffigan released a new comedy special called “Mr. Universe” and released it online, directly to his fans. As a part of the promotion for Mr. Universe, he invited questions from his fans on Twitter.

@jdshipp07 God i dont know but that stuff is so expensive. It's like a tax on the pigmentally-challenged.
— Jim Gaffigan (@JimGaffigan) April 15, 2012

@TwitterMusic interviews artist @KatGraham
Twitter Music conducted an interview with questions tweeted by fans for "Put Your Graffiti On Me" singer Kat Graham.

Lets do this! RT @TwitterMusic: @katgraham Hi Kat! You ready? We're ready! #askKat
— Kat Graham (@KatGraham) April 19, 2012

#OnlyOnTwitter You know those incredible moments that make Twitter so special — the ones you can’t help but tell somebody about? Over the last six years, Twitter has hosted many thousands of these, big and small: news events, conversations between celebrities, great creative hashtags, running jokes or debates.We’ve started collecting these moments here over the last few months, and now we’re...
#OnlyOnTwitter: With a cameo appearance by Ryan Gosling Welcome to another edition of our on-going effort to capture and showcase the incredible array of moments that happen #OnlyOnTwitter. This week we ...

TIME 100 and the Democratization of Influence

Top Twitter Tools News — Fri, 20 Apr 2012 17:10:45 +0000

Tweet Everyone has influence, and influence is the ability to drive action. You’ve heard Klout say this time and time again. The 2012 TIME 100 Most Influential People in the World have been named, and this year the list speaks volumes to the shift of the web from pages to people, and the profound effect this [...] Related posts:

Is Social Media Influence Gender-biased? Today, Brian Solis has a great post on gender and influence on Twitter, using Klout data. We looked at a random sample of 50,000 Twitter users and compared this to the top 50,000 most influential Twitter users, looking at Klout Score (influence) and gender. The results are fascinating. We’ve long known that women have a strong presence [...]...
Your influence, to go! Tweet In February, Klout acquired my startup, Blockboard. The idea was that by joining forces we could quickly bring Klout to mobile phones and expand our understanding of influence in the real world. Since then we’ve been hard at work with our new colleagues and today I’m pleased to announce Klout’s first iPhone app! You can [...]...
What Does Influence Mean To You? Influence and social currency – how many times have you come across these buzzwords in your daily digest of blog posts, articles, and tweets? What do these terms mean? At Klout, we define influence as the ability to drive people to action. On Twitter, “action” might be defined as a reply, retweet, or clicking a link. [...]...
A New Twist on Influence – Brand Squads Tweet Klout launched in 2008 with the simple idea of empowering all influencers, and every day we try to think of new ways to make that possible. Today, we’re thrilled to introduce Brand Squads, and to welcome Red Bull as our exclusive launch partner. Brand Squads, currently in beta, are Klout’s way of giving influencers a place [...]...
Klout Perks: Turning on the Power of Influence The most amazing part of social media to me is that I can instantly share my opinion about any experience with the people who trust me the most. One of the original use cases I imagined back when I started Klout was that if restaurants could understand how influential I was they might offer [...]...

ExactTarget Sponsors American Data Company Social Enterprise

Top Twitter Tools News — Wed, 18 Apr 2012 22:00:26 +0000

Mobility and the Social Enterprise We’re excited to join Salesforce.com and American Data Company for a special networking and educational event at 3:00 p.m. on Thursday, April 19th at the Luxe Hotel in Los Angeles. If you’re interested in attending there is still time to register.

Salesforce and American Data Company will discuss Success in the Social Enterprise, and explore how mobile devices are accelerating and amplifying the social message. We’ll share insights from our 2012 Channel Preference Survey highlighting what motivates consumers to use specific communication channels, such as Facebook, Twitter, email and mobile. We’ll also talk about how marketers can drive more targeted and relevant marketing communications through the ExactTarget for Salesforce integration.

Speakers Include:

Pablo Pollard Regional Vice President, Salesforce.com
Chris Lumby Director of Product Marketing, Mobile, Salesforce.com
Jeri Erling Senior Director, Westfield
Chris Anthony Sr. Business Development Manager, Media & Entertainment
Josh Holtzman President & CEO, American Data Company

ExactTarget Sponsors Bazaarvoice Summit 2012 What is Bazaarvoice Social Summit? The Social Summit is a two day conference, April 11th-13th, filled with social strategists and executives from top brands. These leaders will share trends and strategies for using social data in a customer-centric world. Join ExactTarget in listening to: Top thought leader Keynotes Interactive session tracks Emerging Bazaarvoice initiatives and strategies Summit Party Thursday, 6:30...
#NexusCafe Twitter Chat Preview: Integrations and Applications with ExactTarget The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your...
#NexusCafe Twitter Chat Recap: Meeting the Demands of a Hyper-Connected Consumer Each Thursday at 11am EDT, marketers from around the world join theExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the Nexus Café. Our guest for a recent #NexusCafe chat was Elizabeth Music Industry Marketing Manager, Retail here at ExactTarget. Elizabeth has over 7 years...
CODE@ – your destination for all things developer at ExactTarget ExactTarget now has a dedicated developer community at CODE@, and as the Product Manager of the community, I would like to invite you to stop by the site and take a look at all of the great things that we have to offer. ExactTarget now has a dedicated developer community features: Hundreds of active members, including ExactTarget engineers available...
#NexusCafe Twitter Chat Preview: Loyalty and Rewards Programs Go Social! The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the...

Klout Star: Benedict Corpuz

Top Twitter Tools News — Wed, 18 Apr 2012 16:34:00 +0000

Tweet Our Klout Stars series highlights top influencers and how they got to where they are today. About:Benedict is the oldest of three kids of immigrant parents in a Filipino family from Stockton, CA. His first language was Tagalog and learned English from Sesame Street and when he started pre-school. Benedict made my way through high school, [...] Related posts:

Klout Star: Christine Kirk Tweet Our Klout Stars series highlights top influencers and how they got to where they are today. About: Christine Kirk is Founder and CEO of Social Muse Communications, advising luxury travel, restaurant, technology, and lifestyle brands on social media marketing, traditional public relations campaigns, and online branding. She has amassed over 18,000 engaged followers on Twitter, and growing, [...]...
Klout Star: Alexander Howard Tweet Our Klout Stars series highlights top influencers and how they got to where they are today. About: Alexander Howard is the Washington Correspondent for O’Reilly Media, where he reports on technology, open government and online civics, from mobile technology to health IT to social media. He tells his mom that he writes about how the Internet [...]...
Klout Star: Katie Key Tweet Our Klout Stars series highlights top influencers and how they got to where they are today. About Katie: My name is Katie and I am a runner. While I do have a day job, I do not feel it defines me. I feel like “runner” is a much better description of the person I am [...]...
Klout Star: Scott Kleinberg Tweet Our Klout Stars series highlights top influencers and how they got to where they are today. About Scott: Scott Kleinberg lives life in 140 characters or less. As social media consultant for the Chicago Tribune Media Group, his days are packed with all kinds of online goodness, but he especially enjoys focusing on the role [...]...
Klout Stars: Jay Baer Tweet Our Klout Stars series highlights top influencers and how they got to where they are today. About Jay: Jay Baer is a tequila-loving, hype-free strategist, speaker, and author who works with major companies and agencies to successfully integrate social media and content marketing. A founder of five companies, he’s worked with more than 700 brands [...]...

#NexusCafe Twitter Chat Recap: Commonly Overlooked Email Marketing Tips

Top Twitter Tools News — Wed, 18 Apr 2012 14:34:24 +0000

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the Nexus Café.

During a recent #NexusCafe chat, we focused on email marketing tips that are often overlooked or missed. Our guest for the chat was Jody Freshwater, account director at MarketNet. Jody has spent many years working with ExactTarget for her client's interactive marketing campaigns. She has also volunteered help lead our 3sixty Live Dallas user community that just started up this month! If you're interested in joining 3sixty Live user community meetings in your local city, please sign up to get on the invite list.

Here's a summary of the #NexusCafe Twitter chat:

@ETNexus Q1: What’s a pre-header and why is it important?
@jodyfreshwater: It’s the snippet of marketing copy that appears before all other email content They are simple to add and often forgotten
@jodyfreshwater: Pre-headers are important because this is the brief description subscribers see, especially on their Smartphone
@jodyfreshwater: Without a pre-header the subscriber often sees “view as webpage” as their description. Pre-headers boost opens and click-throughs.
@stefaneyram: Pre-header ROCKS! makes it super easy for Subs 2 engage (share, buy, view mobile)

@ETNexus Q2: Including a subscriber's name is one basic personalization tactic. What are others to increase personalized content?
@jodyfreshwater: Two things immediately come to mind: Attributes and Dynamic content!
@jodyfreshwater: Attributes Update your sign in form or create a re-engagement program to collects those pearls of info to send relevant email
@amargello: Geographic, Gender and some core/key purchase behavior (brand, category, item) are my favorites

@ETNexus Q3: What are the benefits of creating a re-engagement program? What are some tips for re-engagement campaigns?
@jodyfreshwater: Cleans out your lists and also gives you the opportunity to gather more info about your subscribers
@jodyfreshwater: Tips are to not ask a lot of questions and tell people why it's a benefit to them to update their profile
@amargello: Benefits of Re-Eng campaigns include Better active list and Increased conversions.
@Candicelyn: It cleans up the data and you hopefully you have less people marking you as junk mail
@amargello: Segment your list into Active, Inactive (haven't clicked or converted in a period of time) ID your target audience
@amargello: Once ID audience, send email w/ clear Call to Action asking if they want 2 stay on list, provide opt-down also
@samnotes: We actually stop sending to unengaged subscribers and then trickle relevant or exciting emails to them.
@samnotes: If they don't re-engage b/c of our regular emails, we won't really win them over w/special deal, so we let them go.
@Candicelyn: Tip from @EmailGirl on a previous #NexusCafe. Send your list to highest engaged 1st. ISPs may hold your emails if there's no engagement.

@ETNexus Q4: How can users take advantage of everything ESPs have to offer without feeling overwhelmed?
@jodyfreshwater: No time to read whitepapers, ExactTarget they are great at responding to questions and to shortcut the learning.
@jodyfreshwater: That said I would say conversion tracking and triggered emails are two easy to implement tactics that are often missed
@amargello: Stay focused on your programs goals and start w/ simple features and build

@ETNexus Q5: What are some easy to use tools that are often overlooked in the ExactTarget application?
@jodyfreshwater: Email throttling is also useful. The reason these are probably overlooked is #ExactTarget needs to turn them on.
@jodyfreshwater: Also use in-box tools for your testing. ReturnPath, Email on Acid and Lucid are all great options
@amargello: Triggered Emails - beyond Welcome, think about date and behavior triggers (no opens over time, clicked on a link)
@samnotes: A/B testing tool for subject line optimization.

@ETNexus Q6: Should “no reply” be used in the “from” address? Why?
@jodyfreshwater: If you use “no reply” include a familiar name in the “from” address. The sender is an important piece of info
@samnotes: No-reply is no good. You want to leave all avenues of communication open ...

Five Ways to Grow Your Agency with Inbound Marketing

Top Twitter Tools News — Tue, 17 Apr 2012 20:46:45 +0000

The way B2B prospects research and buy products has changed dramatically over recent years. Prospects are now firmly in the driving seat with instant access to a vast array of…

Five Ways to Grow Your Agency with Inbound Marketing is a post from: B2B Marketing and Lead Generation | Optify

Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct…Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business is a post from: B2B Marketing and Lead Generation | Optify ...
Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software Optify gives agencies a professional-grade SEO and social marketing solution to provide more services for their clients SEATTLE, WA – April 17, 2012 – Optify, a leading provider of inbound marketing software for…Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software is a post from: B2B Marketing and Lead Generation | Optify ...
Optify’s Inbound Marketing Software Suite Helps AdPlace Marketing Agency Increase Client’s Web Traffic by 40% AdPlace Marketing and Media is a UK-based creative agency that specializes in advertising, media, online and direct marketing. The agency creates and implements cross-media campaigns for its clients and is actively…Optify’s Inbound Marketing Software Suite Helps AdPlace Marketing Agency Increase Client’s Web Traffic by 40% is a post from: B2B Marketing and Lead Generation | Optify ...
The Green Internet Group Uses Optify’s Inbound Marketing Software To Close 3x More Business The Green Internet Group includes marketing, business and technology veterans who have worked for large advertising agencies, public relations firms and Internet marketing companies serving national brand clients before becoming…The Green Internet Group Uses Optify’s Inbound Marketing Software To Close 3x More Business is a post from: B2B Marketing and Lead Generation | Optify ...
Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More! In our blogosphere recap we examine four blog posts from last week that discussed how to be successful in B2B content marketing and social media, LinkedIn introduces new marketing tools,…Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More! is a post from: B2B Marketing and Lead Generation | Optify ...

Introducing the Innovator’s Patent Agreement

Top Twitter Tools News — Tue, 17 Apr 2012 17:00:00 +0000

Cross-posted on the Twitter Engineering blog.

One of the great things about Twitter is working with so many talented folks who dream up and build incredible products day in and day out. Like many companies, we apply for patents on a bunch of these inventions. However, we also think a lot about how those patents may be used in the future; we sometimes worry that they may be used to impede the innovation of others. For that reason, we are publishing a draft of the Innovator’s Patent Agreement, which we informally call the “IPA”.

The IPA is a new way to do patent assignment that keeps control in the hands of engineers and designers. It is a commitment from Twitter to our employees that patents can only be used for defensive purposes. We will not use the patents from employees’ inventions in offensive litigation without their permission. What’s more, this control flows with the patents, so if we sold them to others, they could only use them as the inventor intended.

This is a significant departure from the current state of affairs in the industry. Typically, engineers and designers sign an agreement with their company that irrevocably gives that company any patents filed related to the employee’s work. The company then has control over the patents and can use them however they want, which may include selling them to others who can also use them however they want. With the IPA, employees can be assured that their patents will be used only as a shield rather than as a weapon.

We will implement the IPA later this year, and it will apply to all patents issued to our engineers, both past and present. We are still in early stages, and have just started to reach out to other companies to discuss the IPA and whether it might make sense for them too. In the meantime, we’ve posted the IPA on GitHub with the hope that you will take a look, share your feedback and discuss with your companies. And, of course, you can #jointheflock and have the IPA apply to you.

Today is the second day of our quarterly Hack Week, which means employees – engineers, designers, and folks all across the company – are working on projects and tools outside their regular day-to-day work. The goal of this week is to give rise to the most audacious and creative ideas. These ideas will have the greatest impact in a world that fosters innovation, rather than dampening it, and we hope the IPA will play an important part in making that vision a reality.

- Adam Messinger, VP of Engineering (@adam_messinger) Related posts:

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Hack Week @ Twitter Hack Week is one of the ways we actively promote innovation through experimentation around the company. This week, a wide range of folks here are taking time away from their day-to-day work to collaborate and develop ideas that they are passionate about. Get comfortable with uncertainty; it leaves room for inspiration. #hackweek— benji shine (@bshine) January 24, 2012Employees across the...
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A New Twist on Influence – Brand Squads

Top Twitter Tools News — Tue, 17 Apr 2012 16:00:37 +0000

Tweet Klout launched in 2008 with the simple idea of empowering all influencers, and every day we try to think of new ways to make that possible. Today, we’re thrilled to introduce Brand Squads, and to welcome Red Bull as our exclusive launch partner. Brand Squads, currently in beta, are Klout’s way of giving influencers a place [...] Related posts:

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Perks Everywhere Tweet At Klout, we believe influencers deserve to be recognized. If someone recommends a great Mexican restaurant or a new video game to 50 of their friends, that has real impact. More than any billboard because influencers put their reputation on the line every time they make a recommendation. As a company, we believe it is [...]...
#KloutChat for brands Tweet For this month’s #KloutChat we will be focusing on how brands can use Klout. We will talk about engaging influencers, Klout Perks and more. If you’re a brand or agency interested in learning more about Klout, anyone who’s received a Klout Perk (or would like to), or a small business trying to understand influence online [...]...

Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business

Top Twitter Tools News — Tue, 17 Apr 2012 12:49:32 +0000

The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct…

Inbound Marketing Webinar: 5 New Inbound Marketing Services to Grow Your Agency Business is a post from: B2B Marketing and Lead Generation | Optify

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Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software Optify gives agencies a professional-grade SEO and social marketing solution to provide more services for their clients SEATTLE, WA – April 17, 2012 – Optify, a leading provider of inbound marketing software for…Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software is a post from: B2B Marketing and Lead Generation | Optify ...
Optify’s Inbound Marketing Software Suite Helps AdPlace Marketing Agency Increase Client’s Web Traffic by 40% AdPlace Marketing and Media is a UK-based creative agency that specializes in advertising, media, online and direct marketing. The agency creates and implements cross-media campaigns for its clients and is actively…Optify’s Inbound Marketing Software Suite Helps AdPlace Marketing Agency Increase Client’s Web Traffic by 40% is a post from: B2B Marketing and Lead Generation | Optify ...
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