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It was a fashionable February here at Tinker as we kicked off 2010 with another fantastic Fashion Week program. With the participation from our amazing Glam Network publishers and placement on 32 style vertical publisher sites, Tinker’s Fall 2010 Fashion Week coverage was a resounding success, racking up an astounding 26,657 total display hours.
Similar to last year’s Spring 2010 Fashion Week program, Tinker was integrated into Glam.com’s overall fashion week coverage, providing comprehensive, real-time coverage straight from the tents. Via an all-things-Fashion Week widget, Tinker was able to provide publishers with an additional lens into the event and unique “on the street” commentary from people actually in attendance at the tents. Our Tinker widget showcased the ever-increasing role social media is playing in the world of fashion and beyond.
The three-tabbed widget enabled filtered views of the event, allowing users to receive commentary on the shows from three different perspectives: anyone tweeting about #nyfw, select fashion industry insiders, including editors, executives, celebrities, stylists and models, and Glam Network participating publishers.
As always, we’d like to extend a big thanks to our Glam Network publishers for lending your support to our program!
It was a fashionable February here at Tinker as we kicked off 2010 with another fantastic Fashion Week program. With the participation from our amazing Glam Network publishers and placement on 32 style vertical publisher sites, Tinker’s Fall 2010 Fashion Week coverage was a resounding success, racking up an astounding 26,657 total display hours.
Similar to last year’s Spring 2010 Fashion Week program, Tinker was integrated into Glam.com’s overall fashion week coverage, providing comprehensive, real-time coverage straight from the tents. Via an all-things-Fashion Week widget, Tinker was able to provide publishers with an additional lens into the event and unique “on the street” commentary from people actually in attendance at the tents. Our Tinker widget showcased the ever-increasing role social media is playing in the world of fashion and beyond.
The three-tabbed widget enabled filtered views of the event, allowing users to receive commentary on the shows from three different perspectives: anyone tweeting about #nyfw, select fashion industry insiders, including editors, executives, celebrities, stylists and models, and Glam Network participating publishers.
As always, we’d like to extend a big thanks to our Glam Network publishers for lending their support to our program! Until next fall…
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