As Whitney Houston sang, “We believe that web apps are our future”… (well, near enough…). And today we’re launching a beta of a web app that you’re going to really love*. Since its launch in December last year, Chrome TweetDeck has consistently been the most popular app in the Google Web Store. We are delighted to see that almost 400,000 users are now enjoying the super-slick new interface, and great new features like combined columns, enhanced Facebook integration and the flexibility that running in a web browser brings. As we said at the time, Chrome TweetDeck marks the start of a new era for TweetDeck, with all efforts now focussed on building our next-generation... Read more

Time for another episode of HootSource TV! These short webisodes are hosted by Tasia Custode, and cover the latest news about emerging social media trends and social media management dashboard, HootSuite. Did you catch the last episode? Gearing up for Back to School, Launch @ Grow, Tweeting around the world and more! In this episode, HootSource TV will take a peek into: HootSuite University keeps us educated and excited for Back to School! We cover Launch @ Grow and interview some of the country’s hottest tech start-ups We’ve been tweeting around the world with HootSuite’s Translation Project and last week, we released HootSuite in Bahasa Indonesia And it’s back again: this week’s Twitter... Read more

This is a guest blog post by Matt Heinz. Matt Heinz is a must follow B2B marketer and president of Heinz Marketing, a Redmond-based sales & marketing firm. You can connect with Matt via email, Twitter, LinkedIn or his blog. There are countless examples of fantastic content marketing programs across the Web, spanning big and small companies as well as both next-generation and old-school industries. Every content marketing program is unique in its make-up and execution, but I find that the following eight elements are not only in place for the best content marketing examples, but are required for anyone dedicating time and resources to driving true customer, sales and revenue performance from the new... Read more

Tweet Last week Klout released a major update to our score model and a preview of our new moments feature that showcases your most influential social media activity. Internally the codename for this project was “Maxwell”, for the Scottish physicist James Clerk Maxwell, whose discoveries helped pave the way for modern physics. The Maxwell project brought together a team of engineers, designers and product managers across Klout in a months-long effort to evolve the Klout Score and rethink how people can benefit from the insights Klout enables. We’ve gathered stories from a handful of the members of the Maxwell project for you here. Big Data, Big Challenges Andras Benke: I’m the technical... Read more

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.   Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+.     Alright, a little announcement before we begin today. First I apologize that I haven’t been keeping my up with my blogging as much as I like to. I’ve been totally swamped with our analytics architecture... Read more

  Image by Matt Westervelt via Flickr If you attend social media conferences, you have probably noticed that after just a few events the content begins to sound the same. So what comes after Social Media 101? Fresh Consulting designed Social Media 301 to answer the question and invited Seesmic to participate.  Join me for Social Media 301 on June 3rd at Microsoft's Conference Center. Speakers and panelists hail from Dell, Cisco, Microsoft, Altimeter, Ant's Eye View, REI and Boeing. I will be joining a panel to discuss Social Inside The Enterprise Friday, June 3 at 10am.  No matter how much time we spend online, nothing beats the value of offline interaction. If you are a large enterprise, small... Read more

Andrew Gothelf, also known as “Gotti” to the masses, is our newest brand journalist for the Salesforce Marketing Cloud. He comes to us from Salesforce Buddy Media. Here are 10 reasons why you should welcome him to our team and be excited about what’s to come. He loves to write whether it’s blog posts, research reports, white papers or case studies. So get ready for lots of great content from him. Gotti creates content outside of the traditional text format, and is a big fan of using video and audio. He’s an avid music festival and concert-goer. He’s a storyteller. Gotti has a background in radio and broadcast journalism which will add a unique spin to this blog. He... Read more

On Saturday July 14, 2012, the Indianapolis Zoo closed its doors to the public and prepared for an Orange invasion.  It was the second year that ET Nation hosted its Annual Company Picnic at the Zoo, and what a success it was!  This event is a wonderful opportunity for our employees to bring their families, friends, and loved ones and enjoy each other’s company outside of the office.  What better way to celebrate being Orange than to gather together and see some of the world’s most exotic animals? This year employees and their families were able to enjoy exclusive events and activities such as: Unlimited rides on the train, carousel, and family coaster Prizes... Read more