As Whitney Houston sang, “We believe that web apps are our future”… (well, near enough…). And today we’re launching a beta of a web app that you’re going to really love*. Since its launch in December last year, Chrome TweetDeck has consistently been the most popular app in the Google Web Store. We are delighted to see that almost 400,000 users are now enjoying the super-slick new interface, and great new features like combined columns, enhanced Facebook integration and the flexibility that running in a web browser brings. As we said at the time, Chrome TweetDeck marks the start of a new era for TweetDeck, with all efforts now focussed on building our next-generation... Read more

Owly rallies the crowd at SXSWi 2012 - Image via @courtneyo With SXSW Interactive in the rearview, our Owls have begun trickling back into HootSuite HQ. Along with some sizable media buzz, the team has returned with tales from the road, handfuls of swag, and very hoarse voices. Following up on the appearances mentioned in our earlier posts, we’ve rounded up some of our favorite media bites and  experiences from SXSW. Plus, a couple new interviews featuring CEO, Ryan Holmes – via Mashable and MediaCom. Media Frenzy At a festival that saw brands hosting grilled-cheese eat-offs, sumo wrestler street teams, and a Jay-Z concert – it’s become harder and harder to stand out. Luckily for HootSuite,... Read more

In our latest announcement, we noted the limited release of Email Manager for early adopters. We’re excited to announce that starting today Email Manager is available for all customers, giving every Optify customer unprecedented tools for direct email marketing. Optify customers already rely on Optify’s deep visitor intelligence to gain insight about their prospects and continuously improve their inbound marketing programs. With this release, users can get the same level of insight into their contacts and email marketing programs. Top 10 Things You Need to Know About Email Marketing with Optify You can now send email campaigns from Optify Our Closed-Loop Email Marketing solution is built on ExactTarget’s... Read more

Tweet In February, Klout acquired my startup, Blockboard. The idea was that by joining forces we could quickly bring Klout to mobile phones and expand our understanding of influence in the real world. Since then we’ve been hard at work with our new colleagues and today I’m pleased to announce Klout’s first iPhone app! You can find it in the iTunes App Store here. Klout for iPhone v1.0 helps you keep track of your influence wherever you go. Want to know your Klout Score without even opening the app? Just look at the Klout icon on your home screen. Your Score is right there, always up-to-date. And when your Score changes or someone gives you +K, we’ll send you a push notification... Read more

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.   Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+.     Alright, a little announcement before we begin today. First I apologize that I haven’t been keeping my up with my blogging as much as I like to. I’ve been totally swamped with our analytics architecture... Read more

  Image by Matt Westervelt via Flickr If you attend social media conferences, you have probably noticed that after just a few events the content begins to sound the same. So what comes after Social Media 101? Fresh Consulting designed Social Media 301 to answer the question and invited Seesmic to participate.  Join me for Social Media 301 on June 3rd at Microsoft's Conference Center. Speakers and panelists hail from Dell, Cisco, Microsoft, Altimeter, Ant's Eye View, REI and Boeing. I will be joining a panel to discuss Social Inside The Enterprise Friday, June 3 at 10am.  No matter how much time we spend online, nothing beats the value of offline interaction. If you are a large enterprise, small... Read more

Over the last few weeks, we’ve shared one social media-rich idea each day you can use to strengthen relationships with your customers. Today is day 27 of 30 in our series: Share Content in Many Forms . What comes to mind when you think about content? Blog posts, ebooks, case studies and white papers? Let’s take it a step further and think about content outside of text copy. There are at least seven different learning styles. Think about how to incorporate them into your social strategy. Text alone isn’t going to cut it for everyone. Share content that plays on some of the five senses so that everyone in your community can get to know your brand (and your team) in the format that feels the most comfortable... Read more

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!   Our guest for the #NexusCafe chat this week is Rob Massa, Vice President of Sales & Partnerships at Opt Intelligence, the leading global, opt-in advertising marketplace and network built on its own proprietary Clear-Request™... Read more